The Raine & Horne brand


Iconic Australian brand Raine & Horne is a household name, strongly associated with Australian real estate since 1883. As the company has grown, so too has its brand awareness.

In 2008, and again in 2013, Raine & Horne achieved enviable status as an officially recognised Superbrand, voted one of Australia’s most trusted brands by a voluntary panel of highly-respected and experienced individuals from the fields of business and marketing. Raine & Horne shares this enviable rating with the likes of other iconic Australian brands such as Qantas, Bonds, Coles and Telstra.

We’re proud of our heritage, but it’s important to integrate this 135-year history into a modern vision as we continue looking to the future in order to retain our place as an industry leader.

The sophisticated, contemporary design and welcoming feel of the Raine & Horne brand enhances the many strengths of the business. From the unique hand-crafted ampersand symbol representing Raine & Horne’s brand ideal, ‘Positive Partnerships’, encompassing the relationships between our Group and local communities around the world, to the digitally responsive design, the branding draws together the traditional and modern values of our Firm.

To this day, the Raine & Horne brand continues to strengthen, grow and evolve, adapting and flourishing in a constantly changing environment.